I was approached by The Brickmakers Arms FC, a Sunday League team, to design a new badge that would give the club a distinct and professional identity. It was a classic example of how a single studio can solve multiple creative challenges—moving from brand development to live action photography.
The design process began with three distinct directions: a minimalist pyramid of bricks, a bespoke brick-inspired font, and a traditional shield. Through a collaborative process, we evolved the shield concept from a static ball in front of a brick background into something much more energetic: a football smashing through a brick-wall shield. The final mark is bold, impactful, and perfectly captures the competitive spirit of the team.
Following the success of the new branding, the club invited me to photograph their Cup Final. Transitioning from the precision of logo design to the spontaneity of sports photography allowed me to document the brand in action, capturing the passion of the day. The result is a cohesive set of assets—from the crest on their chests to the high-energy imagery of their biggest game.
Looking to build a brand that stands out on and off the pitch? Let’s make it simple – and make it stand out – Get in touch now.
