The Objective To deliver a comprehensive brand refresh that seamlessly integrates with Resurgence Case Management’s existing digital presence. The primary goal was to retain the brand’s established equity—specifically its colours, typography, and distinctive watercolour textures—while developing a modern, highly scalable identity.
The Concept & Rationale: The Sunrise & Landscape Operating in the brain injury care sector, it was crucial to avoid obvious and clinical clichés, such as a brain motif. Instead, the design centres on “The Sunrise & Landscape,” framed within a clean, circular badge.
- Visual Strategy: The logo depicts a sun rising over layered, undulating terrain. It is produced as a fully scalable vector that functions perfectly in its primary watercolour style, as a solid monotone black mark, and reversed out in white against a textured orange block.
- Symbolism: A sunrise is the literal embodiment of a “resurgence”—representing hope, a new day, and the act of rising above challenges.
- Aesthetic & Tone: The layered terrain beneath the sun grounds the design, capturing an “earthy” aesthetic. The circular badge format projects a “classy,” professional, and structured presence, implying steadfast support and management. The watercolour variations ensure the brand remains warm, human, and approachable.
Brand Architecture & Assets The visual identity is codified in a dedicated stylesheet:
- Typography: The brand utilises EB Garamond for a classic, authoritative voice.
- Colour Palette: A grounded, high-contrast palette consisting of a vibrant earthy orange, crisp white, and solid black.
- Textures: A bespoke suite of organic, hand-painted orange watercolour washes that serve as the brand’s distinctive background assets.
Deliverables & Rollout To support the new identity, a suite of collateral was developed to ensure a cohesive corporate presence across all touchpoints:
- Physical business stationery, including clean, structured business cards and letterheads featuring the watercolour assets.
- Internal document templates designed for consistent company formatting.
- A responsive, branded email signature block.
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