Holland & Barrett

I worked for Holland & Barrett for nearly 3 years on their social media accounts, creating bespoke designs and illustrations as well as art directing photoshoots.

To create the content, I worked closely with the design team, account managers and video team to firstly go through a planning process. We had regular team creative meetings where monthly themes are discussed and ideas are generated. Once these are approved by the client each individual piece of content is planned out. The content is then defined either as a graphic, a photo or mixed media, which channel that it goes on and what the brief is. This is a process I developed using the online software Asana to help project manage. Next, the photographer and I plan the shoot creating mood boards for each shot and work out what else we need in regards to products, props, models and locations. My favourite part is then taking all of this and directing the photoshoot to create some lovely inspirational imagery. Once all the photos are edited, I use them to create graphics and further content using illustration and other design elements. 

Further to creating content for Holland & Barrett’s social media, I have also had the opportunity to produce suites of graphics for their paid marketing, exercise animations for their website and art direct product photography for their audience in China.