The University of Birmingham approached me to create a series of custom illustrations guiding students and staff through their new AI platform. With artificial intelligence often perceived as an intimidating, overly complex concept, the brief called for a distinctly human touch, using hand-drawn visuals to keep the technology approachable, friendly, and grounded. To ensure the …
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I was commissioned to create a bespoke illustration for a Stourbridge barber brand. The brief was simple: design something bold and memorable that would stand out against the sea of generic grooming products already on the market. During our initial meeting, the team shared their vision for the name Lok and their idea of incorporating …
I worked for Holland & Barrett for nearly 3 years on their social media accounts, creating bespoke designs and illustrations as well as art directing photoshoots. To create the content, I worked closely with the design team, account managers and video team to firstly go through a planning process. We had regular team creative meetings …
Tradies NFT has been a great project I have been able to immerse myself in and have full creative control over. Using my own quirky style of illustration I have been able to create a whole tradieverse, and then transfer the brand identity into everything it touches, whether that is the actual NFT artwork, www.tradiesnft.com website, IRL …