I was approached to build a complete brand identity from the ground up for Pull Focus Media, a production company needing a bold, professional presence to launch their business. Starting from a blank page, the brief was to create an identity that felt sharp, modern, and intrinsically tied to the craft of filmmaking and camera …
The University of Birmingham approached me to create a series of custom illustrations guiding students and staff through their new AI platform. With artificial intelligence often perceived as an intimidating, overly complex concept, the brief called for a distinctly human touch, using hand-drawn visuals to keep the technology approachable, friendly, and grounded. To ensure the …
Read more “University of Birmingham: A Human Approach to AI”