When a global social media brand like Ladbible partners with a household name like KFC, the creative execution needs to be both flawless and agile. I was trusted to independently deliver a high-profile, multi-channel creative solution, bringing together studio photography, graphic design, digital design, and print production under one roof.
For the KFC ‘Crispy Naan Burger’ campaign, I provided a complete, end-to-end creative rollout. This involved designing print assets for physical shoot props, alongside creating the branding and front-end design for a dedicated spoof website (nationaldish.org) to support the project’s satirical, viral tone.
The studio photography was a highly technical component of the campaign. Working in Ladbible’s London studio alongside a lighting expert, I directed and shot content creator “MC” on a green screen. We captured MC in specific, dynamic poses so he could later be mocked up into various scenes. The final composites depicted MC taking the burger to different locations and high-profile events – such as a cricket match at Lord’s – to campaign for the Crispy Naan as the UK’s true national dish.
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