Caswell & Co

Brad, the owner of Caswell & Co, invited me into the shop to capture authentic photography of the space and the barbers at work for use across their website and social media. The shop is compact and fast-paced, with day-to-day business moving quickly. This meant working in an agile way — moving seamlessly between barbers, …

Lok – Hair Product Packaging Illustration

I was commissioned to create a bespoke illustration for a Stourbridge barber brand. The brief was simple: design something bold and memorable that would stand out against the sea of generic grooming products already on the market. During our initial meeting, the team shared their vision for the name Lok and their idea of incorporating …

The Brickmakers Arms FC: From Identity to Action

I was approached by The Brickmakers Arms FC, a Sunday League team, to design a new badge that would give the club a distinct and professional identity. It was a classic example of how a single studio can solve multiple creative challenges—moving from brand development to live action photography. The design process began with three …

Holland & Barrett

I worked for Holland & Barrett for nearly 3 years on their social media accounts, creating bespoke designs and illustrations as well as art directing photoshoots. To create the content, I worked closely with the design team, account managers and video team to firstly go through a planning process. We had regular team creative meetings …

On the Tools

On the Tools is the largest online construction based community in the UK, with over 6 million followers over all social channels. In the time I have spent working for On The Tools I have been involved in a diverse range of projects. From branding of print and digital assets, to creating merchandise. I often …

Tradies NFT

Tradies NFT has been a great project I have been able to immerse myself in and have full creative control over. Using my own quirky style of illustration I have been able to create a whole tradieverse, and then transfer the brand identity into everything it touches, whether that is the actual NFT artwork, www.tradiesnft.com website, IRL …

2022 Chip Shop ‘Best use of honesty’ Category Winner

I art directed and designed this creative which was inspired by the work of Amnesty International, who have campaigned tirelessly to raise awareness of migrant deaths in Qatar. With this campaign, the team and I were seeking to highlight Amnesty’s Qatar Report. The ultimate aim was to increase international pressure on the Qatar government to …