I was approached to build a complete brand identity from the ground up for Pull Focus Media, a production company needing a bold, professional presence to launch their business. Starting from a blank page, the brief was to create an identity that felt sharp, modern, and intrinsically tied to the craft of filmmaking and camera operation.
The process kicked off with name generation and identity territory development, establishing the core narrative and creative direction for the brand. From there, I explored three distinct routes for the logo, before refining the chosen direction into a clean, cinema-inspired mark featuring viewfinder crop marks and a lens detail nestled within the typography. Alongside the primary logo, I created a playful, bespoke hand-and-lens motif, paired with a considered colour palette ranging from Deep Space and Deep Sea blues to Forest Greens. I also established a complete typographic hierarchy using Neulis Sans and Darker Grotesque to ensure visual consistency across all touchpoints.
To see the brand in action, I built out real-world mockups across business stationery and digital web layouts. I then animated the final logo into motion idents, creating sleek, impactful assets ready for video showreels and on-screen stingers. The result is a cohesive, cinematic visual toolkit ready to roll across every platform.
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