Brad, the owner of Caswell & Co, invited me into the shop to capture authentic photography of the space and the barbers at work for use across their website and social media.
The shop is compact and fast-paced, with day-to-day business moving quickly. This meant working in an agile way — moving seamlessly between barbers, reading the room, and capturing moments as they naturally unfolded. Clear, constant communication was key to making sure everyone felt comfortable and to get the most out of the shoot.
The result is a strong set of honest, story-led images that reflect a day in the life of Caswell & Co — showcasing the skill, culture and sense of community that make the shop what it is.
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