Following my previous brand work with Ladbible, I was invited back to partner on another high-profile collaboration with a fast-food giant, this time for McDonald’s. The project centred around their ‘Heisted’ campaign, celebrating the arrival of popular international menu items landing in the UK.
The concept required a playful, narrative-driven execution: staging an authentic ‘crime scene’ where the illicit, foreign menu items had just been discovered. Working closely with the team, I helped translate the creative direction into fully realised physical sets, building out the scenes, and carefully lighting each shot to create a dramatic, cinematic atmosphere that balanced mystery with mouth-watering food photography.
On the day, I captured multiple scenes from different angles to maximise the story-led assets, before handling the full post-production and colour grading. The resulting photography brought the playful heist narrative to life, delivering punchy, high-impact visuals tailored for Ladbible’s social channels and McDonald’s promotional push.
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